UI/UX - CASE STUDY
Research indicates that determining the appropriate caloric intake for kids is crucial, yet existing guidelines may not account for individual variations in body type and activity levels. Parents, particularly working mothers, often struggle to establish consistent and nutritious meal plans for their children. Addressing kids positively about healthy eating and modeling balanced habits is fundamental to fostering a healthy relationship with food.
Problem
Mothers, especially those juggling work and other responsibilities, find it challenging to maintain a consistent and nutritious meal plan for their kids within tight schedules.
Solution
Introducing Nutri—an app designed to offer personalized, healthy, and easily preparable meal plans and recipes for kids based on their age, body type, and level of activity.
Research and Ideation
Understanding the significant physical and mental growth in children aged 4 to 13, Nutri was conceptualized to ensure their nutritional needs are met with a focus on positive eating behaviors. Recognizing that early positive experiences with food contribute to lifelong healthy eating habits, the app emphasizes the importance of three meals a day and 1 to 3 snacks.
Persona
Targeting mothers aged 28-40 with smartphones, managing work or various commitments, Nutri addresses concerns about their children's health.
Information Architecture
The design process involved creating charts and wireframe sketches to establish a clear hierarchy within the app. Prioritizing simplicity and functionality, the color scheme incorporates dark grey and white for a clean look, while neon green serves as an accent color, adding a touch of fun and highlighting key actions.
Visual Design
Functionality takes precedence in Nutri's design, adopting a simple and minimalistic prototype with user-friendly navigation. The choice of simple fonts, restricted to regular and bold, maintains a clean and straightforward aesthetic, ensuring the app is easy and enjoyable to use.
Design Philosophy: Striking a Balance of Simplicity and Playfulness
The core objective of this app is to offer an effortless and enjoyable user experience. The color palette, featuring dark grey and white, underscores the app's simplicity and functional prowess, while the inclusion of neon green as an accent color adds a playful element. This vibrant hue is thoughtfully applied for actions like marking the calendar or highlighting the active tab. To maintain a clean and uncluttered aesthetic, the app employs straightforward fonts, sticking to regular and bold styles.
