Art For Everyday is a Toronto based producer of architectural woodcarvings and woodturning. The company is well known for its unique line of woodcarving designs, ranging from traditional, classic, to modern and contemporary wood arts, but their current branding isn't doing it justice to represent the high-end art they create. The initial idea for this project was redesigning their website. I designed the new website's homepage, http://woodcarving.info/, in Dreamweaver and it's still a work in progress, but I also took the project to the next level and created a new brand identity. The re-branding is aiming to create a new look and feel for the company and is bringing both its traditional and modern identity together in one frame, using the two main elements of design: Typography and Space.
( Product image credit goes to Art For Everyday website)