BroCrates is a gift basket company for men based in Toronto, Canada. The company is targeting men between ages 25-45. The gifts and items in the baskets are mainly beer, liquor, grooming sets, BBQ crates, and Sports crates. The hand letting logo is maintaining the manly, rustic and hipster characteristic of the brand. The typeface is paired with a clean sans serif typeface to maintain the brand's sophistication and contemporary feel. The illustration is an additional touch to give the masculine feel to the logo.