Dream Ocean Photography isn’t your traditional photographer. Negin, the owner, needed to brand the company to compliment the raw beauty and stories she tells through her lens. After many drafts, we landed on a simple serif font for her logo, with a secondary logo that can be used as a stand-alone icon, or repeated in pattern.
The color palette played a vital role, it needed to compliment her images rather than overwhelm them. After working through a variety of options, the tones we chose really work well when used side-by-side with the raw and dreamy northwest scenery found throughout her body of work.