BRANDING — WEB DESIGN — PRINTED MATTER — SOCIAL MEDIA
The SHOW T.O. project stands as a testament to my proficiency in Art Direction, showcasing a harmonious blend of creativity, strategic thinking, and effective visual communication. As the Art Director for this brand, I played a pivotal role in shaping the visual identity. SHOW T.O., as Canada's preeminent destination for home decor and giftware wholesale, holds a special place in the hearts of both suppliers and customers alike. The collective of Canada's most renowned suppliers, all conveniently located under one roof in Toronto, makes it a vital and central hub for the industry.
Furthermore, the circular logo symbolizes unity, inclusivity, and the seamless experience that this marketplace provides to its clientele, capturing the essence of this dynamic and evolving industry epicenter. This branding initiative aims to encapsulate the significance and vibrancy of SHOW T.O., both as a meeting place for industry leaders and as a source of inspiration for customers in the realm of home decor and giftware wholesale.
Light orange and pink serve as secondary colors to the primary orange, adding depth to SHOW T.O.'s brand. Light orange conveys dynamism and renewal, while pink brings elegance and emotional connection, complementing the brand's warm and inclusive primary color.
Crafting impactful emails for SHOW T.O. campaigns and exhibitions, the template designs embody the essence of the theme, delivering concise and visually engaging messages.
Formulated and executed a comprehensive social media strategy to promote SHOW TO's offerings.
Created engaging content that aligned with the brand image, fostering a vibrant online community.